Project Exploration: Shoe advertisement poster designed in the decorative Art Nouveau style.

Concept Statement: "Absolut Most Wanted"

Contest winner of the Fall 2010 ABSOLUT/ABSOLUTE photoshop contest, in the category of Best Ad Concept.

AMAZON RAINFOREST

Concept Statement: "Lungs of the World"

The Amazon rainforest has always been a desired destination for travellers seeking the adventure of a lifetime. It is considered the largest rainforest in the world with numerous species of plants and animals. Situated in the heart of South America, it covers over five and a half million kilometres of land reaching into nine different countries. The Amazon rainforest has often been called the lungs of the earth, and together with the oceans they are considered the world’s largest recycling unit for converting carbon dioxide into oxygen. It is said the Amazon alone produces about 20% of the world’s oxygen.

The travel brochure was created for travellers seeking the ultimate journey. The bold colours used portray the look and feel of South American culture. Each spread layout was designed with a large circular stamp-like illustration and an image in the centre that acts as the main focus.

SEVEN GROUNDS

Concept Statement: "Gentlemen  of the Pitch"

The Seven Grounds project is a high-end Leather cleaning kit for Polo players. The story behind the concept focuses on a Polo Club established in England by the Earl Bathurst. The Earl had a keen interest in the sport and decided to create a Polo Club near his great country home. The Polo Club began with one ground and as time passed, it grew with more grounds added by the Earl’s descendants. The Polo Club flourished and grew to Seven Grounds becoming the largest in the country. Through time, Seven Grounds hosted the greatest polo championships in England. To this day, Seven Grounds continues to be a prestigious club, rich in polo history. 

The cleaning kit consists of leather cleaners, restoring solutions, creams, premium polish, and polishing brushes. Each label was designed with the figure of a famous Polo champion player from the Seven Grounds Polo Club. The photographs and signatures on each label were designed to look vintage to create a sense of history. The dark containers simulate the strong leather while producing high contrast with the white background on the labels.

ABORIGINAL YOUTH CONFERENCE 2012

Concept Statement: "Dreamcatcher of Hope"

The Aboriginal Youth Conference is an annual event for youths to participate in educational workshops and exciting cultural shows with others from the community. The conference provides indigenous youths the opportunity to engage with mentors and elders in a meaningful way. 

The concept statement of this project is “Dreamcatcher of Hope.” According to the legends of the Ojibwa people, the night air is always filled with floating dreams. The dreamcatchers are circular halos with web-like embroidery on the middle to act as a spider’s web. The hole in the middle of the embroidery is where the good dreams are guided to the sleeper. The bad dreams never know the way in and easily become entangle in the dreamcatcher, which traps them until the first rays of the sun hits and destroys them. 

The design of the speaker conference kit was created to appeal to youths. The style of photographs, typography, and earth-tones colours were combined to create contrast and compliment the design as a whole.

WORLD ARCHITECTURE FESTIVAL

Concept Statement: "Design Exchange"

The World Architecture Festival is the world’s largest, inclusive and interactive global architectural awards program. It is a unique meeting point for architects, suppliers and clients from all over the world. At WAF, architects come together to be inspired, exchange ideas and celebrate design. The festival showcases some of the most exciting construction projects from around the world and provides the opportunity for architects to meet with potential clients. At WAF, participants have the chance to showcase their work and new design ideas. This festival makes it possible for visitors to collaborate, network and stay connected in the field of architecture.

The conference media kit consist of an information brochure, admission ticket, name badge, clip buttons and a parking pass. The design on each of these elements feature strong bold colours to compliment the detail and imagery used. 

FLEURON GARDEN

Concept Statement: "Printers' Flowers"

Fleuron Garden is a typography conference which celebrates the designs of Printers’ Flowers. The fleuron, deriving from the old French Floron for flower, is a typographic element or glyph used for decoration in typographic compositions. Fleurons are often found in elegant classic layouts such as borders, title pages and historical books. Fleurons are ornamental forms of flowers and leaves stylized in many ways to beautify and enhance a design. 

The Fleuron Garden poster design was made with attractive organic ornaments to accompany the type. The title was hand-drawn in a style similar to flowers and displayed in large size to showcase its detail. The fleuron, being symmetric in design, helped ornate the poster while delivering a balance that agreed with the typography.

THE EXTRAORDINARY VOYAGES

Concept Statement: "Compass of Adventure"

Jules Verne, an impressive writer of all time has often been regarded as the “Father of Science-Fiction”. His greatest novels are the definition of adventure, exploration and legends. The idea for this project was to design a series of book covers that would successfully connect with the theme of each story. Jules Verne’s classic titles Journey to the Centre of the Earth, Around the World in 80 days, and 20,000 Leagues under the Sea all follow the same concept of adventurous expeditions. 

The design of each book cover portrays a compass while adding fragments of each story. The soft earth tone colours used in each design relate to the vintage style of Verne’s time. The modern typography compliments each book adding an appealing contrast with the classic elements of the story.

5 DINOSAURS

Concept Statement: "A Lost New World"

5D is a kids’ toy collection packaging project that includes five dinosaurs in their respective box set. The idea behind the concept follows the imaginative story of five dinosaurs from planet earth at the brink of extinction. 65 million years ago during the Cretaceous period, large asteroids collided with planet earth and destroyed over 70% of all life on the planet. Among the animals that were trying to escape, five dinosaurs came across a mysterious cave that transported them to a lost new world. Setting their differences aside, the five dinosaurs set out together to explore their new world. To their surprise, they encountered a highly intelligent and civilized society of dinosaurs. The mysterious dinosaurs accepted the new comers and taught them how to speak and use their technology. As time progressed, the five dinosaurs become great friends and the protectors of their new home planet. Together they travel in spaceships exploring the universe. 

The toy collection packaging project was created with a unique fantasy story to appeal to a child’s interest. The graphics on each box were made in accordance to the colour of each dinosaur. The shape of each box was designed to simulate a futuristic spaceship along with the dinosaur’s profile written at the side. Realistic hand-drawn illustrations of each dinosaur were made in order to add personality and enhance the story.

FIERY WATER

Concept Statement: "Flavours of Tradition"

Fiery Water is known as the most traditional liquor of Colombia; it is derived from the sugarcane which is abundant in the Andean region. Fiery Water is considered a strong alcoholic beverage obtained by fermentation and distillation of the sugarcane. The unique anise-flavoured liquor has maintained the title of the most sought after alcoholic beverage in all the regions of Colombia. 

The concept of this project come from the history of how Fiery Water was made. Fiery Water alcohol was created by the indigenous people of Colombia. Before it became well known, the indigenous people made this mysterious beverage with a custom artisan-handcrafted machine that would grind the sugarcane, thus extracting the juice needed for fermentation.

As new flavours were added, different types of traditional artisan machines were made to cater to each unique flavour. The design on each label has a corresponding flavour along with its artisan machine. Trapiche being the authentic flavour uses the colour green representing the sugarcane along with the artisan machine that grinds and extracts the juice. Canelazo, represented in the yellow label is the second flavour which is made with cinnamon on a traditional large mud oven. The label in blue, Escarcha is the third flavour made with anise in the artisan Alambique machine. The last flavour is the popular Mistela which is made from coffee beans that are grinded in the traditional Moliniño. Together this liquor project forms the Fiery Water premium collection.